A business messaging platform brings many benefits, especially when you consider how well instant messaging aligns with our natural communication inclinations. We naturally convey our thoughts and ideas in short, direct bursts — a far cry from the long, drawn-out missives that are typical of emails. But as with everything in life, there are upsides and there are downsides. The downside to messaging apps revolves around the need for moderation in order to maintain a productive, inclusive business messaging environment. This brings us to the benefits of moderation tools and what you should look for in terms of features and functionalities.
The Best Moderation Tools for Business Messaging
The best business messaging apps will feature a variety of different moderation tools, which are designed to empower admins in their efforts to maintain a productive digital work environment. In fact, moderation tools are a major differentiator between off-the-shelf consumer-grade messaging apps and enterprise messaging platforms. But what moderation tools should you expect to see? Consider the following.
User-Flagging and Reporting – The best business messaging apps will allow users to flag content and report fellow users who are acting in an inappropriate manner. If a colleague is using abusive language or posting offensive media content, users can report a user or flag the content which is then sent into a moderation queue for review. Ideally, you’ll have the ability to configure the system so that the flagged post is hidden from view until a moderator performs a review. Similarly, a user’s account may be automatically frozen pending review if a certain number of reports are received in a 24 hour timeframe.
Keyword Blacklists – A keyword blacklist is a very useful moderation tool, as it allows you to create a list of terms that may signal abuse or inappropriate activity on the app. This blacklist can be tailored to include words and phrases that are relevant to your user base.
Keyword Monitoring – A keyword monitoring tool is essential for effective moderation. With AI and machine learning capabilities, a keyword monitoring tool can be especially effective for maintaining an element of privacy for users by examining suspicious terms and only queuing posts that appear to represent an actual violation of the company’s messaging standards. This automated review of content largely eliminates the need for a human moderator to view users’ messages..
Automatic Flagging – An efficient IM moderation toolset must include automatic flagging capabilities. The moderator can establish the criteria for traits and characteristics that violate policies and warrant further review. Then, the system automatically queues the message content that represents a possible violation. This largely eliminates the need to “patrol” message threads for inappropriate behavior, remarks and media content.
The Benefits of Business Messaging App Moderation Tools
With the right toolset in-hand, you’ll see a variety of benefits, maximizing the ROi that you can expect to see from an enterprise messaging platform.
Reduced Work for Human Moderators – Manual moderation is tedious and time-consuming. In order to be effective, you quite literally need to have at least one moderator “on duty” at all times. But the right moderation toolset can be used to automate many moderation-related tasks, dramatically reducing the workload for human moderators.
Faster Moderation – Automated moderation is faster and far more efficient than manual moderation. Offensive content or inappropriate behavior is identified quickly, allowing for immediate action. This limits the damage that can arise from a bad actor or inappropriate comment.
More Efficient Moderation – Human moderators can miss a problematic message or it may be a couple hours before a user is reported for acting in an inappropriate manner. What’s more, you may not have a human moderator who’s constantly available to “patrol” the message threads for an issue, resulting in a delay before a problem can be identified and addressed. But a moderation process that’s largely automated will allow for 24/7 moderation. This allows for much greater efficiency in your apps’ moderation process.
Improved Regulatory Compliance – Legal and regulatory compliance is a very real concern for companies in a number of different industries and business sectors. This is especially true for highly-regulated businesses, such as those in the financial space or the health care sector. Messaging a client or patient on a non-compliant platform can lead to regulatory non-compliance, while inappropriate message data management practices may lead to record keeping violations. But a well-equipped messaging platform can automatically monitor for these issues, helping your business avoid sizable fines and penalties.
A More Inclusive Messaging Environment – Inclusivity is extremely important for today’s business leaders and the right moderation toolset will allow you to maintain an environment that’s healthy, productive and inclusive.
More User Engagement – When a business messaging platform is well-moderated and inclusive, users tend to be more engaged. This bodes well for user adoption rates and user engagement as a whole.
Moderation tools are essential if you’re going to see maximum benefit and ROI from your enterprise messaging platform.
Streamlining Communications With a Business Messaging App
SayHey Messenger® is a unique and regulatory-compliant business instant messaging platform that solves many of the challenges that companies face when it comes to communication. The team at 7T developed SayHey Messenger® as a method for patching the holes in your company’s messaging situation.
The SayHey Messenger® app features:
- Data sovereignty for control and ownership of all messaging data;
- Fully compliant instant messaging for regulated businesses;
- Seamlessly integrates into existing company software platforms;
- Admin portal for moderation, auditing, and inclusivity;
- SayHey Spaces for company-wide broadcasts and team collaborations;
- Engaging, intuitive user interface for incredible adoption rates;
- Send compliant SMS messages to external users with full data retention; and
- Custom UI with your logo, colors and branding elements for a style that’s all yours.
SayHey Messenger® offers two deployments: a SayHey Messenger® Business deployment with a mobile app platform (for iOS and Android) and web app portal. There’s also SayHey Messenger® Enterprise deployments, which entail storing all messaging data in the client’s private cloud environment and the platform is fully integrated within the client’s existing software platforms, including mobile applications. This allows users to access their instant messages without leaving the screen, leading to greater productivity, higher user adoption rates and better efficiency.
Consider using SayHey Messenger® as your business messaging platform. And the best part? We can deploy this business messaging solution in a matter of days. Contact us today to learn more about SayHey Messenger®.