Effective enterprise communications are critical to a company’s success, whether you’re a brand-new startup venture or a massive, well-established corporation. But many companies fall short because they lack a single, centralized platform for business communications.
The impact of poor communication practices can be devastating, resulting in missed opportunities and reduced productivity. So how do you make the most of instant messaging in the workplace? And where do you deploy that business messaging platform for maximum impact?
Optimizing Your Business Messaging Channel
An increasing number of companies are enjoying significant benefits as they shift to instant messaging for business communications. That’s because instant messages align with the way that we naturally communicate — in focused bursts instead of the long, drawn-out missives that are typical of emails. This results in higher message read rates and a quicker response time.
Centralizing business communications within an enterprise messaging app is just one step in the process. You’ll need to decide where to put your instant messaging platform. Do you deploy a stand-alone mobile app? Integrate a messaging module within your enterprise software platform? Should you opt for a web-based messaging app portal? The decision of where to put your messaging channel is an important one and it should be primarily based around your users’ existing communication habits.
Remember that it’s much easier to leverage familiar existing processes instead of attempting to establish new workflows and processes. You’re already going to be facing the challenge of getting staff to use a new, unfamiliar messaging platform. As creatures of habit, we tend to be resistant to change with a hesitance to step away from comfortable, familiar technology in favor of something new and unfamiliar. Staff often need a nice, firm push to get beyond the starting gate with a new messaging channel.
Where Do I Put a Business Messaging Platform?
The decision of where to deploy a business messaging platform is a critical one because the location of your instant messaging channel will have a big impact on user adoption rates and long term usage rates.
In short, you want to deploy your business messaging interface within the platform(s) that your staff use most. Consistently high user adoption rates are far easier to achieve if you meet users where they are instead of trying to force users to create new communication habits. This may require a bit of research in the form of surveys or interviews to determine the user paths and process flows for communication within your organization.
You may very well discover that different divisions or departments use different messaging channels, necessitating a multi-pronged approach. In some cases, you may find that it’s best to deploy your business messaging app in multiple locations. For example, you may choose to integrate an instant messaging module within your enterprise software CRM platform, within your ERP interface and as a stand-alone mobile app.
A well-architected business messaging app can only reach its full potential in terms of ROI if you deploy the platform in a manner that aligns with your users’ communication habits. This may require some intensive research, but it will be well worth the effort when your company is able to successfully move away from multiple, disparate messaging platforms in favor of a single, centralized communication channel.
Streamlining Communications With a Business Messaging App
SayHey Messenger® is a unique and regulatory-compliant business instant messaging platform that solves many of the challenges that companies face when it comes to communication. The team at 7T developed SayHey Messenger® as a method for patching the holes in your company’s messaging situation.
The SayHey Messenger® app features:
- Data sovereignty for control and ownership of all messaging data;
- Fully compliant instant messaging for regulated businesses;
- Seamlessly integrates into existing company software platforms;
- Admin portal for moderation, auditing, and inclusivity;
- SayHey Spaces for company-wide broadcasts and team collaborations;
- Engaging, intuitive user interface for incredible adoption rates;
- Send compliant SMS messages to external users with full data retention; and
- Custom UI with your logo, colors and branding elements for a style that’s all yours.
SayHey Messenger® offers two deployments: a SayHey Messenger® Business deployment with a mobile app platform (for iOS and Android) and web app portal. There’s also SayHey Messenger® Enterprise deployments, which entail storing all messaging data in the client’s private cloud environment and the platform is fully integrated within the client’s existing software platforms, including mobile applications. This allows users to access their instant messages without leaving the screen, leading to greater productivity, higher user adoption rates and better efficiency.
Consider using SayHey Messenger® as your business messaging platform. And the best part? We can deploy this business messaging solution in a matter of days. Contact us today to learn more about SayHey Messenger®.